--- title: Default HubSpot Blog --- [![Soleo Communications, Inc.](https://resources.callthread.com/hubfs/soleo%20logo%20vector%20(callthread%20branding).svg "Soleo Communications, Inc.")](http://www.soleo.com) Open main menu Close main menu - [Default HubSpot Blog](https://resources.callthread.com/blog) # Default HubSpot Blog Select Category About Us Blog Docs featured Industry Spotlight Pay-Per-Call Performance Marketing Publisher Resources ![](https://resources.callthread.com/hubfs/cheerful-young-colleagues-indoors-coworking.jpg) [Pay-Per-Call,](https://resources.callthread.com/blog/tag/pay-per-call) [Performance Marketing,](https://resources.callthread.com/blog/tag/performance-marketing) [Blog](https://resources.callthread.com/blog/tag/blog) ### [The Rise of Pay-Per-Call in Performance Marketing in 2022](https://resources.callthread.com/blog/the-rise-of-pay-per-call-in-performance-marketing-in-2022) Jan 19, 2022 10:00:00 AM Performance Marketing continued to grow significantly in 2021 and is now larger than display advertising as well as email marketing in driving conversions for brand merchants. Today, performance marketing represents over $6.8 billion dollars of ad spend each year ([PMA](https://thepma.org/2018-performance-marketing-study/)). [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/the-rise-of-pay-per-call-in-performance-marketing-in-2022) ![](https://resources.callthread.com/hubfs/direction-arrow-floor%20(2)%20(1).jpg) [Pay-Per-Call,](https://resources.callthread.com/blog/tag/pay-per-call) [Blog](https://resources.callthread.com/blog/tag/blog) ### [Pay-Per-Call and the Consumer Journey](https://resources.callthread.com/blog/pay-per-call-consumer-journey) Dec 8, 2021 8:45:00 AM A positive consumer journey is the first step in building a loyal brand customer. In fact, the most important factor to a consumer becoming a customer in the first place is their initial experience with your brand. [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/pay-per-call-consumer-journey) ![](https://resources.callthread.com/hubfs/social%201%20%E2%80%93%2027@2x.png) [Blog,](https://resources.callthread.com/blog/tag/blog) [About Us](https://resources.callthread.com/blog/tag/about-us) ### [Working at Soleo](https://resources.callthread.com/blog/working-at-soleo) Nov 22, 2021 11:00:00 AM [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/working-at-soleo) ![](https://resources.callthread.com/hubfs/woman-using-smartphone%20(1).jpg) [Pay-Per-Call,](https://resources.callthread.com/blog/tag/pay-per-call) [Publisher Resources,](https://resources.callthread.com/blog/tag/publisher-resources) [Blog](https://resources.callthread.com/blog/tag/blog) ### [Why We Think Inbound Calls are the Future of Pay-Per-Call](https://resources.callthread.com/blog/why-inbound-calls-pay-per-call) Nov 16, 2021 10:15:00 AM The pay-per-call field is saturated with transfers and outbound dialing. What’s more, [stricter legal restrictions](https://resources.callthread.com/blog/compliance-in-pay-per-call) are being placed on outbound dialing, and navigating the murky waters of compliance is more treacherous than ever before. [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/why-inbound-calls-pay-per-call) ![](https://resources.callthread.com/hubfs/woman-using-computer-mouse-with-laptop%20(1)%20(1).jpg) [Pay-Per-Call,](https://resources.callthread.com/blog/tag/pay-per-call) [Performance Marketing,](https://resources.callthread.com/blog/tag/performance-marketing) [Blog](https://resources.callthread.com/blog/tag/blog) ### [Is pay-per-click the best use of your advertising budget?](https://resources.callthread.com/blog/pay-per-click-vs-pay-per-call) Nov 1, 2021 10:15:00 AM [Performance marketing](https://callthread.com/site/marketing/blog/42025864386) makes sense: it’s a low-risk, flexible advertising strategy where you only pay when a desired action occurs. Clicks are probably the most popular form of performance marketing, popularized by Google, Facebook, and other social media platforms. Today, affiliate links are more popular than ever, with an annual growth rate of more than 10% according to Forrester. [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/pay-per-click-vs-pay-per-call) ![](https://resources.callthread.com/hubfs/happy-carefree-woman-with-long-natural-red-hair-laughing-express-joy-happiness-standing-against-white-wall%20(1).jpg) [Performance Marketing,](https://resources.callthread.com/blog/tag/performance-marketing) [Blog](https://resources.callthread.com/blog/tag/blog) ### [Why Your Brand Should Consider Affiliate Marketing Channels](https://resources.callthread.com/blog/why-your-brand-should-consider-affiliate-marketing-channels) Oct 19, 2021 12:00:00 AM [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/why-your-brand-should-consider-affiliate-marketing-channels) ![](https://resources.callthread.com/hubfs/creating%20a%20campaign.png) [Pay-Per-Call,](https://resources.callthread.com/blog/tag/pay-per-call) [Blog](https://resources.callthread.com/blog/tag/blog) ### [4 Steps for Getting Started with Pay-Per-Call](https://resources.callthread.com/blog/5-steps-for-getting-started-with-pay-per-call) Aug 10, 2021 9:30:00 AM Pay-per-call is an ideal marketing tactic for businesses that want qualified calls from prospective customers. But if you’re unfamiliar with the pay-per-call space, creating your first campaign can be intimidating. We are here to help make it easier for you. Here are four general steps you’ll need to complete to set up a successful pay-per-call program. [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/5-steps-for-getting-started-with-pay-per-call) ![](https://resources.callthread.com/hubfs/ebook%20cover%20small.png) [Pay-Per-Call,](https://resources.callthread.com/blog/tag/pay-per-call) [featured,](https://resources.callthread.com/blog/tag/featured) [Docs](https://resources.callthread.com/blog/tag/docs) ### [The Complete Guide to Pay-Per-Call](https://resources.callthread.com/blog/complete-guide-to-pay-per-call) Jul 8, 2021 8:33:49 AM # Introduction Marketers have always been challenged to find the best way to spend their advertising dollars. In 2021, after a global pandemic and staggering budget cuts, marketers are under more pressure than ever to find the channels that drive the highest and most consistent return on investment (ROI) for their advertising budget.   ### Download the Complete eBook   [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/complete-guide-to-pay-per-call) ![](https://resources.callthread.com/hubfs/young-people-working-call-center-new-deals-is-coming-1.jpg) [Pay-Per-Call,](https://resources.callthread.com/blog/tag/pay-per-call) [Blog](https://resources.callthread.com/blog/tag/blog) ### [Pay-per-call Explained: How it Works](https://resources.callthread.com/blog/pay-per-call-explained-how-it-works) May 20, 2021 9:15:30 AM Lead generation is one of the toughest challenges for marketers today. Finding quality leads that convert? Even more challenging. For advertisers that provide services such as [appliance repair](https://callthread.com/site/marketing/blog/43125641855) or [pest control](https://callthread.com/site/marketing/blog/36806864066), reaching the right audience at the right time can be quite difficult. Not to mention that, even if your campaign generates an abundance of leads, there’s no guarantee that those leads will be qualified. The process of filtering out unwanted leads can be painstakingly tedious (no marketer wants to do that) and require a lot of manpower. [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/pay-per-call-explained-how-it-works) ![](https://resources.callthread.com/hubfs/young-successful-business-people-greeting-company-s-office%20(1)%20(1)-1.jpg) [Pay-Per-Call,](https://resources.callthread.com/blog/tag/pay-per-call) [Performance Marketing,](https://resources.callthread.com/blog/tag/performance-marketing) [Blog](https://resources.callthread.com/blog/tag/blog) ### [Protect Your Most Valuable Asset: Brand Safety, Affiliate Marketing and Pay-Per-Call](https://resources.callthread.com/blog/brand-safety-affiliate-marketing-pay-per-call) May 13, 2021 2:55:36 PM Your brand is the part of your business that your customers and any potential customers recognize, interact with, and (hopefully) trust. Without a strong brand, you don’t have a sustainable business. [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/brand-safety-affiliate-marketing-pay-per-call) [1](https://resources.callthread.com/blog) [2](https://resources.callthread.com/blog/page/2) [3](https://resources.callthread.com/blog/page/3) [4](https://resources.callthread.com/blog/page/4) [5](https://resources.callthread.com/blog/page/5) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram