--- title: Default HubSpot Blog | CallThread by Soleo (2) description: (2) --- [![Soleo Communications, Inc.](https://resources.callthread.com/hubfs/soleo%20logo%20vector%20(callthread%20branding).svg "Soleo Communications, Inc.")](http://www.soleo.com) Open main menu Close main menu - [Default HubSpot Blog](https://resources.callthread.com/blog) # Default HubSpot Blog Select Category About Us Blog Docs featured Industry Spotlight Pay-Per-Call Performance Marketing Publisher Resources Posts by: ## CallThread by Soleo ![](https://resources.callthread.com/hubfs/receptionist-who-works-reception-dental-gynecological-aesthetic-clinic-receptionist-takes-call-medical-concept.jpg) [Industry Spotlight,](https://resources.callthread.com/blog/tag/industry-spotlight) [Blog](https://resources.callthread.com/blog/tag/blog) ### [How to Generate More Dental Appointments with Pay-Per-Call](https://resources.callthread.com/blog/dentists-and-pay-per-call) May 3, 2021 10:35:18 AM According to the [ADA](https://www.ada.org/en/publications/ada-news/2018-archive/march/survey-more-americans-want-to-visit-the-dentist), 42% of Americans want to visit a dentist more often than they already do because they recognize the importance of dental health. For most dentists, reaching these prospective patients through traditional marketing methods is challenging. [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/dentists-and-pay-per-call) ![](https://resources.callthread.com/hubfs/group-people-working-out-business-plan-office%20(1).jpg) [Pay-Per-Call,](https://resources.callthread.com/blog/tag/pay-per-call) [Blog](https://resources.callthread.com/blog/tag/blog) ### [Where Do Calls Come from: Common Promotional Methods in Pay-per-call](https://resources.callthread.com/blog/common-promotional-methods-in-pay-per-call) Apr 19, 2021 3:53:21 PM Pay-per-call is a form of performance marketing in which advertisers pay to receive inbound calls from their target consumers. Many pay-per-call advertisers report a high return on ad spend (ROAS) since inbound calls typically come from consumers who are ready to purchase a service or book an appointment. [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/common-promotional-methods-in-pay-per-call) ![](https://resources.callthread.com/hubfs/modern-workplace-with-laptop-computer-coffee-cup-office-supplies.jpg) ### [The Future of Marketing: Why Performance-Based Advertising will Continue to Rise in Coming Years](https://resources.callthread.com/blog/future-of-marketing-performance-based-advertising) Mar 31, 2021 10:00:00 AM To achieve success, a business must always be one step ahead of their competitors. Fall behind, and customers will soon find newer and trendier places to shop. Staying ahead comes in many forms – product innovation, customer service, and staying in-tune with consumer trends and modern marketing practices (just to name a few). [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/future-of-marketing-performance-based-advertising) ![](https://resources.callthread.com/hubfs/man-dialing-number-phone%20(1).jpg) [Pay-Per-Call,](https://resources.callthread.com/blog/tag/pay-per-call) [Blog](https://resources.callthread.com/blog/tag/blog) ### [Callback Best Practices and Pay-Per-Call](https://resources.callthread.com/blog/callback-best-practices-and-pay-per-call) Mar 29, 2021 10:57:49 AM You’re running a pay-per-call campaign, and the calls are pouring in. Everything seems to be going as planned until a call goes to voicemail and the caller doesn’t leave a message. Suddenly, your mind fills with questions: [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/callback-best-practices-and-pay-per-call) ![](https://resources.callthread.com/hubfs/young-professional-woman-sitting-stair-front-glass-building-holding-laptop-lap-talking-mobile-phone-1.jpg) [Publisher Resources,](https://resources.callthread.com/blog/tag/publisher-resources) [Docs](https://resources.callthread.com/blog/tag/docs) ### [Compliance in Pay-Per-Call](https://resources.callthread.com/blog/compliance-in-pay-per-call) Mar 24, 2021 8:48:07 AM Telemarketing is notorious for being highly regulated, but it can be confusing which telemarketing regulations extend to the pay-per-call industry and how they apply. However, this is a growing concern for advertisers that want to protect their brand. In fact, the quality of call traffic is often the top deciding factor for brands and networks when choosing which new pay-per-call affiliates to work with. [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/compliance-in-pay-per-call) ![](https://resources.callthread.com/hubfs/appliance%20repair.jpg) [Industry Spotlight,](https://resources.callthread.com/blog/tag/industry-spotlight) [Blog](https://resources.callthread.com/blog/tag/blog) ### [Advertising Appliance Repair Services and Winning with Pay-Per-Call](https://resources.callthread.com/blog/appliance-repair-and-pay-per-call) Mar 15, 2021 1:00:00 PM For appliance repair companies, the goal of marketing is to build a steady stream of business. However, with traditional marketing techniques and tight advertising budgets, it’s crucial – yet challenging – to know which marketing tactics will actually accomplish this goal. [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/appliance-repair-and-pay-per-call) ![](https://resources.callthread.com/hubfs/affiliate%20marketing%20blog.png) [Performance Marketing,](https://resources.callthread.com/blog/tag/performance-marketing) [Blog](https://resources.callthread.com/blog/tag/blog) ### [Affiliate Marketing Defined](https://resources.callthread.com/blog/affiliate-marketing-defined) Mar 8, 2021 2:40:26 PM Once upon a time, marketing and advertising was quite different – and much simpler. Prior to the industrial revolution, businesses relied mostly on word-of-mouth advertising and recommendations. At that time, the task of promoting products and services was not as complex (nor as demanding) as it is today. With the invention of mass-production, however, came the need for scalable marketing practices. This need, along with the rise of modern technology, gave way to a whole new era of marketing. [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/affiliate-marketing-defined) ![](https://resources.callthread.com/hubfs/man-with-papers%20(1).jpg) [Performance Marketing,](https://resources.callthread.com/blog/tag/performance-marketing) [Blog](https://resources.callthread.com/blog/tag/blog) ### [Performance Marketing Explained: How it Works](https://resources.callthread.com/blog/performance-marketing-explained-how-it-works) Feb 26, 2021 8:02:40 AM With the rise in digital device use and tracking technology has come a surge in new marketing efforts and methods. One such method is performance-based marketing. This trend has emerged as a valuable technique for not only generating leads but for measuring how each individual ad performs. [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/performance-marketing-explained-how-it-works) ![](https://resources.callthread.com/hubfs/woman-by-window-home-using-mobile-phone.png) [Pay-Per-Call,](https://resources.callthread.com/blog/tag/pay-per-call) [Blog](https://resources.callthread.com/blog/tag/blog) ### [29 Statistics that Prove the Effectiveness of Pay-Per-Call](https://resources.callthread.com/blog/xx-statistics-that-prove-the-effectiveness-of-pay-per-call) Feb 22, 2021 9:49:01 AM For marketers that actively advertise via pay-per-call, the benefits are clear: low costs, high returns, and high-intent inbound leads delivered right to their call agents. But, for advertisers who are new to the pay-per-call space, those benefits are just words until there are facts and figures to back them up. For that reason, we’ve pulled 29 statistics from credible sources that prove the effectiveness of pay-per-call. [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/xx-statistics-that-prove-the-effectiveness-of-pay-per-call) ![](https://resources.callthread.com/hubfs/smiling-blonde-business-woman-talking-by-mobile-phone.png) [Publisher Resources,](https://resources.callthread.com/blog/tag/publisher-resources) [Blog](https://resources.callthread.com/blog/tag/blog) ### [Selling Calls 101: Using Real-Time Call Data to Monitor Quality & Improve Performance](https://resources.callthread.com/blog/selling-calls-101-using-real-time-call-data-to-monitor-quality-improve-performance) Jan 22, 2021 2:50:25 PM Any affiliate knows that the key to success lies in their ability to continuously optimize and scale campaign performance. Whether that involves changing your ad copy, adding captioning to your video, or focusing on certain media channels, the end-goal is the same: increase consumer engagement and drive consumer action in the form of clicks, views, opens, calls, or conversions. [CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) [Read More](https://resources.callthread.com/blog/selling-calls-101-using-real-time-call-data-to-monitor-quality-improve-performance) [1](https://resources.callthread.com/blog/author/callthread-by-soleo) [2](https://resources.callthread.com/blog/author/callthread-by-soleo/page/2) [3](https://resources.callthread.com/blog/author/callthread-by-soleo/page/3) [4](https://resources.callthread.com/blog/author/callthread-by-soleo/page/4) [5](https://resources.callthread.com/blog/author/callthread-by-soleo/page/5) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram