---
title: Taking The Guesswork Out of Lead Generation
description: Find out how you can attract new customers through pay-per-call - performance marketing at its best.
image: https://resources.callthread.com/hubfs/1627@0.25x.png
---

[![Soleo Communications, Inc.](https://resources.callthread.com/hubfs/soleo%20logo%20vector%20(callthread%20branding).svg "Soleo Communications, Inc.")](http://www.soleo.com)

Open main menu Close main menu

- [Default HubSpot Blog](https://resources.callthread.com/blog)

[Pay-Per-Call](https://resources.callthread.com/blog/tag/pay-per-call) [Docs](https://resources.callthread.com/blog/tag/docs)

# Taking The Guesswork Out of Lead Generation

[CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo)

[Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://resources.callthread.com/blog/taking-the-guesswork-out-of-lead-generation) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://resources.callthread.com/blog/taking-the-guesswork-out-of-lead-generation) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://resources.callthread.com/blog/taking-the-guesswork-out-of-lead-generation)

![](https://resources.callthread.com/hubfs/1627@0.25x.png)

Generating new prospects isn't easy. With changes in consumer behavior and the rising costs of digital marketing, deciding on how to spend limited advertising dollars is becoming even more difficult. Although no foolproof solution exists, performance marketing has proven to be one of the best investments when calculating Return on Ad Spend.

Pay-per-call is the fastest-growing segment of performance marketing because it allows advertisers to purchase high-intent, inbound calls from specialized lead-gen publishers at scale. This is an effective lead generation tactic for high-touch service businesses that typically require a phone conversation somewhere in the sales cycle.

In this white paper you will learn:

- How you can attract new customers through pay-per-call
- The answers to all your basic questions about pay-per-call including:
  
    - "What is pay-per-call?"
    - "What is a pay-per-call network, and why should I work with one?"
    - "What industries are successful with pay-per-call?"
    - "How do I measure the performance of my campaign?"
    - And more
- How to be successful with your first pay-per-call campaign
- If pay-per-call is right for you

 

[![Download White Paper](https://no-cache.hubspot.com/cta/default/6934660/8d0715b4-e1da-4fea-b598-54ac16c71658.png)](https://cta-redirect.hubspot.com/cta/redirect/6934660/8d0715b4-e1da-4fea-b598-54ac16c71658)

### Leave a Comment

## Related Articles

[![](https://resources.callthread.com/hubfs/three%20tips.png)](https://resources.callthread.com/blog/pay-per-call-three-tips-tricks-for-beginners)

[Pay-Per-Call](https://resources.callthread.com/blog/tag/pay-per-call) [Blog](https://resources.callthread.com/blog/tag/blog)

### [Pay-Per-Call: Three Tips & Tricks for Beginners](https://resources.callthread.com/blog/pay-per-call-three-tips-tricks-for-beginners)

# What You Need to Know as You Get Started

Pay-per-call is a profitable option for marketers who wish to generate leads and drive conversion rates with minimal risk. When...

[CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) 

[Read More](https://resources.callthread.com/blog/pay-per-call-three-tips-tricks-for-beginners)

[![](https://resources.callthread.com/hubfs/woman-using-computer-mouse-with-laptop%20(1)%20(1).jpg)](https://resources.callthread.com/blog/pay-per-click-vs-pay-per-call)

[Pay-Per-Call](https://resources.callthread.com/blog/tag/pay-per-call) [Performance Marketing](https://resources.callthread.com/blog/tag/performance-marketing) [Blog](https://resources.callthread.com/blog/tag/blog)

### [Is pay-per-click the best use of your advertising budget?](https://resources.callthread.com/blog/pay-per-click-vs-pay-per-call)

[Performance marketing](https://callthread.com/site/marketing/blog/42025864386) makes sense: it’s a low-risk, flexible advertising strategy where you only pay when a desired action occurs. Clicks are probably the most popular...

[CallThread by Soleo](https://resources.callthread.com/blog/author/callthread-by-soleo) 

[Read More](https://resources.callthread.com/blog/pay-per-click-vs-pay-per-call)

#### About

- Menu Item One
- Menu Item Two
- Menu Item Three

#### Services

- Menu Item One
- Menu Item Two
- Menu Item Three

#### News

- Menu Item One
- Menu Item Two
- Menu Item Three

Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram