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Pay-per-call is an ideal marketing tactic for businesses that want qualified calls from prospective customers. But if you’re unfamiliar with the pay-per-call space, creating your first campaign can be intimidating. We are here to help make it easier for you. Here are four general steps you’ll need to complete to set up a successful pay-per-call program.
Marketers have always been challenged to find the best way to spend their advertising dollars. In 2021, after a global pandemic and staggering budget cuts, marketers are under more pressure than ever to find the channels that drive the highest and most consistent return on investment (ROI) for their advertising budget.
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Lead generation is one of the toughest challenges for marketers today. Finding quality leads that convert? Even more challenging. For advertisers that provide services such as appliance repair or pest control, reaching the right audience at the right time can be quite difficult. Not to mention that, even if your campaign generates an abundance of leads, there’s no guarantee that those leads will be qualified. The process of filtering out unwanted leads can be painstakingly tedious (no marketer wants to do that) and require a lot of manpower.
Your brand is the part of your business that your customers and any potential customers recognize, interact with, and (hopefully) trust. Without a strong brand, you don’t have a sustainable business.
According to the ADA, 42% of Americans want to visit a dentist more often than they already do because they recognize the importance of dental health. For most dentists, reaching these prospective patients through traditional marketing methods is challenging.
Pay-per-call is a form of performance marketing in which advertisers pay to receive inbound calls from their target consumers. Many pay-per-call advertisers report a high return on ad spend (ROAS) since inbound calls typically come from consumers who are ready to purchase a service or book an appointment.
To achieve success, a business must always be one step ahead of their competitors. Fall behind, and customers will soon find newer and trendier places to shop. Staying ahead comes in many forms – product innovation, customer service, and staying in-tune with consumer trends and modern marketing practices (just to name a few).
You’re running a pay-per-call campaign, and the calls are pouring in. Everything seems to be going as planned until a call goes to voicemail and the caller doesn’t leave a message. Suddenly, your mind fills with questions:
Telemarketing is notorious for being highly regulated, but it can be confusing which telemarketing regulations extend to the pay-per-call industry and how they apply. However, this is a growing concern for advertisers that want to protect their brand. In fact, the quality of call traffic is often the top deciding factor for brands and networks when choosing which new pay-per-call affiliates to work with.