.svg "Soleo Communications, Inc.")
Posts by:
Publishers (also known as “affiliates”) play a highly important role in generating leads for advertisers. Selling call-based leads to a pay-per-call campaign is a great way to monetize your reach entirely or in addition to your pay-per-click or lead selling efforts.
The pest control industry faces unique challenges when it comes to marketing services and generating sales. However, pay-per-call can meet these challenges and help pest control businesses increase their marketing return on investment (ROI) with high-intent, high-quality leads.
For a long time, the best way to buy and sell calls in a pay-per-call campaign was through a direct connection between an advertiser and publisher: publishers apply to an advertiser’s offer and get paid at a fixed rate for every billable call they generated.
Although this method offers predictable payouts, direct campaigns often have restrictions around call pacing and the advertiser’s location or hours of operation. Any calls publishers generate outside of the campaign requirements are not billable.
Programmatic pay-per-call campaigns solve this issue. When a publisher sells calls programmatically, an API determines the time of day, location, and business category of the call and dynamically connects it to the best available advertiser offer in that category. This secures the best monetization path for all of the publisher’s call traffic, delivering the most revenue possible while giving each call the best chance to become billable.
The two most common methods for programmatic pay-per-call are real time bidding and ping post. Even though both are becoming more common in the pay-per-call space, there is still a lot of confusion around how programmatic pay-per-call campaigns work.
Pay-per-call helps businesses in the home services industry overcome marketing challenges and increase their marketing ROI with high-intent leads and a 45% conversion rate.
Successful marketing in the health insurance industry stands out among competitors, navigates HIPPA compliance, and generates sales in the tight open enrollment period. Pay-per-call can help health insurance businesses meet these marketing challenges and increase their ROI with high-intent leads.
It’s no secret that traditional marketing is on the decline. Traditional forms of marketing such as event marketing, print advertising, and TV and radio advertising have been on a downward slope for quite some time – one that has been even further steepened by the coronavirus pandemic.
With the right ad traffic, a good landing page equals a successful pay-per-call campaign.
In a pay-per-call campaign, landing pages have one goal: convert your website traffic into qualified calls. It's no surprise, then, that having a successful landing page leads to more qualified call traffic - and more money in your pockets - for your pay-per-call campaign.
In this white paper, you will learn:
Generating new prospects isn't easy. With changes in consumer behavior and the rising costs of digital marketing, deciding on how to spend limited advertising dollars is becoming even more difficult. Although no foolproof solution exists, performance marketing has proven to be one of the best investments when calculating Return on Ad Spend.
Pay-per-call is the fastest-growing segment of performance marketing because it allows advertisers to purchase high-intent, inbound calls from specialized lead-gen publishers at scale. This is an effective lead generation tactic for high-touch service businesses that typically require a phone conversation somewhere in the sales cycle.
In this white paper you will learn:
So you’ve decided to get started with pay-per-call, but you’re new, and building a campaign comes with a lot of questions. A common query from new advertisers often has to do with setting a bid price – What is it? How do I know what price to choose? We hear you, and we’re here to help. Our team has answered all your bidding questions to help you build a campaign that’s competitive.
The auto insurance industry is highly competitive and faces many challenges when it comes to marketing their services and generating sales. However, pay-per-call can meet these challenges and help auto insurance businesses increase their marketing ROI with high-intent leads and a 50% conversion rate.