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4 Steps for Getting Started with Pay-Per-Call

Pay-per-call is an ideal marketing tactic for businesses that want qualified calls from prospective customers. But if you’re unfamiliar with the pay-per-call space, creating your first campaign can be intimidating. We are here to help make it easier for you. Here are four general steps you’ll need to complete to set up a successful pay-per-call program.

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Pay-per-call Explained: How it Works

Lead generation is one of the toughest challenges for marketers today. Finding quality leads that convert? Even more challenging. For advertisers that provide services such as appliance repair or pest control, reaching the right audience at the right time can be quite difficult. Not to mention that, even if your campaign generates an abundance of leads, there’s no guarantee that those leads will be qualified. The process of filtering out unwanted leads can be painstakingly tedious (no marketer wants to do that) and require a lot of manpower.

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Affiliate Marketing Defined

Once upon a time, marketing and advertising was quite different – and much simpler. Prior to the industrial revolution, businesses relied mostly on word-of-mouth advertising and recommendations. At that time, the task of promoting products and services was not as complex (nor as demanding) as it is today. With the invention of mass-production, however, came the need for scalable marketing practices. This need, along with the rise of modern technology, gave way to a whole new era of marketing.

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