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Whether you’re new to pay-per-call or have been running campaigns for years, it’s important that you know how your call-based leads are ­­generated to ensure you receive the kinds of leads you want, and your campaigns are compliant with common laws and regulations. In the pay-per-call space, there are typically four types of calls that advertisers can opt to receive: inbound and outbound, warm and cold transfers, carrier or intercept, and directory assistance. If you’re unsure of which types of calls will work best for you, we’ve outlined each below.

Affiliate marketers face the unique challenge of identifying and capitalizing on outstanding sources of consumer engagement. In the pay-per-call space, affiliates (also known as “publishers”) generate call traffic using a variety of advertising methods – web-based, offline, carriers, and call centers. In the age of digital marketing, some of the most common methods for call-based lead generation include paid search, organic search (SEO), social media, and display ads. However, that’s not to say that other sources aren’t of value in driving call traffic.

To achieve a high ROI on your marketing budget, you need high-value leads that are likely to convert. However the financial services industry is very competitive, so consistently generating qualified leads can be challenging for marketers in this field.

The life insurance industry is notoriously competitive, but successfully generating leads for your agents is as simple as choosing the right strategy for your marketing budget.

The home security industry is ripe with opportunity. As homeowners become more aware of home security systems and lean into the benefits of adopting a smart home, the home security industry is projected to grow 8% from 2020 to 2025 even in the wake of the COVID-19 pandemic.

Publishers (also known as “affiliates”) play a highly important role in generating leads for advertisers. Selling call-based leads to a pay-per-call campaign is a great way to monetize your reach entirely or in addition to your pay-per-click or lead selling efforts.

The pest control industry faces unique challenges when it comes to marketing services and generating sales. However, pay-per-call can meet these challenges and help pest control businesses increase their marketing return on investment (ROI) with high-intent, high-quality leads.

Pay-per-call helps businesses in the home services industry overcome marketing challenges and increase their marketing ROI with high-intent leads and a 45% conversion rate.

Successful marketing in the health insurance industry stands out among competitors, navigates HIPPA compliance, and generates sales in the tight open enrollment period. Pay-per-call can help health insurance businesses meet these marketing challenges and increase their ROI with high-intent leads.

It’s no secret that traditional marketing is on the decline. Traditional forms of marketing such as event marketing, print advertising, and TV and radio advertising have been on a downward slope for quite some time – one that has been even further steepened by the coronavirus pandemic.