So you’ve decided to get started with pay-per-call, but you’re new, and building a campaign comes with a lot of questions. A common query from new advertisers often has to do with setting a bid price – What is it? How do I know what price to choose? We hear you, and we’re here to help. Our team has answered all your bidding questions to help you build a campaign that’s competitive.

The auto insurance industry is highly competitive and faces many challenges when it comes to marketing their services and generating sales. However, pay-per-call can meet these challenges and help auto insurance businesses increase their marketing ROI with high-intent leads and a 50% conversion rate.

Today, an increasing number of companies are shifting their marketing budgets from traditional marketing towards performance-based marketing. Performance marketing is just what the name implies: marketing based on performance. In other words, you only pay when your ad performs or when a specific desired action is completed. Performance marketing is an excellent alternative to the more traditional marketing methods because it generally involves little to no risk for the advertiser, low costs, and a high return on investment (ROI).

What You Need to Know as You Get Started

Pay-per-call is a profitable option for marketers who wish to generate leads and drive conversion rates with minimal risk. When executed correctly, pay-per-call campaigns deliver a high volume of quality, call-based leads directly to businesses. Call-based leads are more likely to convert than other inbound leads because direct callers are typically ready to make a purchase when they call.

Understanding campaign results to maximize inbound call traffic

The only way to know you are getting the best return on your pay-per-call investment is to measure your campaign’s success. When you do this, you not only ensure that your campaign is  valuable, but you can also identify opportunities to make your campaign perform even better.