With the right ad traffic, a good landing page equals a successful pay-per-call campaign.

In a pay-per-call campaign, landing pages have one goal: convert your website traffic into qualified calls. It's no surprise, then, that having a successful landing page leads to more qualified call traffic - and more money in your pockets - for your pay-per-call campaign.

In this white paper, you will learn:

• Five proven steps to creating a landing page that converts website traffic to call traffic
  
  
• What elements make up a successful landing page
  
  
• Helpful hints that will help guide you as you design a winning landing page
  
  
• How to test and optimize your landing page for even better results