Today, an increasing number of companies are shifting their marketing budgets from traditional marketing towards performance-based marketing. Performance marketing is just what the name implies: marketing based on performance. In other words, you only pay when your ad performs or when a specific desired action is completed. Performance marketing is an excellent alternative to the more traditional marketing methods because it generally involves little to no risk for the advertiser, low costs, and a high return on investment (ROI).

What You Need to Know as You Get Started

Pay-per-call is a profitable option for marketers who wish to generate leads and drive conversion rates with minimal risk. When executed correctly, pay-per-call campaigns deliver a high volume of quality, call-based leads directly to businesses. Call-based leads are more likely to convert than other inbound leads because direct callers are typically ready to make a purchase when they call.

Understanding campaign results to maximize inbound call traffic

The only way to know you are getting the best return on your pay-per-call investment is to measure your campaign’s success. When you do this, you not only ensure that your campaign is  valuable, but you can also identify opportunities to make your campaign perform even better.

Pay-per-call can help national brands drive more qualified leads to their inbound sales agents at higher conversion rates and lower costs per lead. 

In this white paper, you will learn:

• How to find consumers that are ready to buy, not those still shopping around
  
  
• What makes pay-per-call the most prolific method of performance marketing
  
  
• How unique call sources impact the success of your campaign
  
  
• How advertisers can control their campaign requirements and call sources
  
  
• Why it's important to work with a pay-per-call network with its own robust platform that monitors call quality and mitigates compliance concerns

For many local companies, a phone that rings is a business that sings.  The good news… buying calls for your company has never been easier. Pay-per-call is the fastest growing segment of the performance marketing industry because it typically yields a better return on investment than buying clicks to a website.  If you're considering buying call-based leads for your business, here are ten things to consider when evaluating a pay-per-call network.